A handful of multinational brands have defined gin styles since Prohibition—most have been a variation of London Dry with different degrees of botanical flavoring. Newer producers have begun experimenting with slicker packaging and exotic infusions, resulting in high prices to gain market share in the high-end cocktail category, but once a drink of the masses, Gin has a humbler past.
Juniper-based concoctions were a traditional medicinal beverage all over Europe, but the term Jenever dates back to the Middle Ages in the Low Countries. Versions of this historic liquor spread to parts Germany and France, but when Dutch Prince William of Orange became King William III of England, Gin really took hold in England, and several styles came to be: London Dry (drier with a pronounced juniper flavor), Plymouth (exclusively from Plymouth, England with a citrus profile), and Old Tom (sweetened and sometimes aged), plus a few offshoots like Sloe Gin (a Gin/plum liqueur) and Pimm's Cup No. 1 (a citrus/spice liqueur).
Outside of these classifications, Jenever included, there are few hard-and-fast rules regarding Gin styles and flavorings. There are Gins from everywhere now: Spain, Italy, Ireland, the UK & USA, and Japan. Whether you want a traditional style, an exotic infusion, or a modern twist, we have one to suit your G & T, Tom Collins, Singapore Sling, Gimlet, Negroni, or Gin Rickey.
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